FREE Insider Sales Tips Every Week

Get what-to-say tips for easier cold calling, selling, beating voice mail, without fearing rejection. Free "29 Tips You Can Use Right Now" report. No-Spam guarantee.

First Name:

Last Name:


  Free Tips Meet Art Contact Training   Shop

Stop Giving Away Your Profits

And Start Making More Money On Every Sale


How to Sell Value, Get Full Price

And Overcome Price Resistance

And Objections

Featuring Bill Lee

Interviewed by Art Sobczak


In this Audio Seminar, Art interviews sales trainer, author, and successful businessman, Bill Lee. Bill is an expert on selling value, and getting your price. He shares a number of secrets and tips you can use right now to quit giving away dollars of pure profit.

Although “Selling Value” is something that everybody talks about, the reality is most salespeople don’t do it, and many don’t have the slightest idea of how to do it correctly.

Unfortunately, the majority of salespeople will take the path of least resistance by using price as their lead card.  It’s the easiest thing to do, but ironically it’s the one thing that’s going to give you the MOST resistance and ultimately cost you the most time and money.

By learning how to properly deliver value BEFORE you start quoting prices, you’ll not only make your sales life easier, you’ll also sell your products and services for a lot more and have a lot smoother sales transaction in the process.

Here's How You Will Never Have to Sell On Price Again

After listening to this audio CD, you’ll never again be caught off-guard or taken by surprise by savvy buyers hoping to get a better deal – at your expense.  You’ll learn:

  • The one mistake salespeople make, that ensures you won’t be able to sell on value.
  • The first and most important question you have to learn how to answer and how to answer it right the first time.
  • Why it is imperative you understand the HUGE difference between cost and price.
  • Why most buyers measure their success by how effective they are at beating you down in price and how you can turn this to your advantage.
  • Why too many salespeople break down and give in to the buyer’s demands too early and too easily.
  • The technique that all expert purchasers learn in "buyers school" in attempts to get you to reduce your price - and how you can turn it back on them.
  • The simple two-letter word you can use to determine the real reason the buyer is hesitating to move forward.
  • What you always MUST do whenever a customer asks you for ANY type of concession.
  • How to be respond when the buyer suddenly resorts to a “higher authority.”
  • Why salespeople actually teach their customers to ask for discounts, and how to stop doing it.
  • Other price-dropping negotiating tactics you'll get hit with and how to prepare for them.
  • Exactly how to respond to price objections, and much more!

Listen to a Five-Minute Excerpt From the Program Here


About Bill Lee

Bill Lee began his business career with GAF Corporation in 1965.  In 1969 he became a part owner in Greenville, South Carolina based Builder Marts of America (BMA).  By 1986 he and his partners had grown BMA from a start-up to a $640 million dollar corporation that did business throughout the entire U.S.

In 1987, Bill sold his interest in BMA and founded Lee Resources, a consulting, training and publishing organization.  Bill and his team have conducted over 1200 teleseminars and consulting assignments throughout the United States and Canada.

 Today, thousands of managers and sales people read Bill’s electronic newsletters and his books, including - Gross Margin: 26 Factors Affecting Your Bottom Line and 30 Ways Managers Shoot Themselves in the Foot.

The real beauty of this audio program is that if you're going to be a great salesperson and sell on value rather than price, you have to learn how to respond to the questions, challenges and excuses that you’re going to hear.  By simply listening, you’re going to hear those responses, and know how to handle yourself without having to learn the hard (and often times, expensive) way from real customers and sales situations.

You Can Hear All of These Great Techniques Within Minutes!

What You Will Get: You will receive the audio CD of this one-hour audio seminar. AND, by return email, you will get a link to instantly download and/or listen to the seminar right now.

Your Investment?  Just $59 (plus $5 shipping, $10 non-US) an incredibly small price to pay for information which allow you to stop hemorrhaging thousands or even millions of dollars in lost profits.  Stop your profit losses.  Order today!


You will also get the hard-copy typed transcript of this audio seminar. Every word is typed out for you for fast and easy reference.



At the time you place your order, we will send you an electronic copy of the transcript so you can review and start putting this valuable information to work for you right away!


You Risk Nothing

"100% All Of Your Money Back At Any Time” GUARANTEE

If for any reason you don’t feel that the products you get from me aren’t worth many more times their price to you and your business, simply send them back to me for a complete refund of both the product price AND shipping costs.



Order “How to Sell Value and Get Full Price Audio CD” for $59

($5 US shipping) 

NON-US CUSTOMERS: Order Here for $59, plus $10 shipping

Order just the electronic downloadable audio file and transcript

for only $49

Download instructions will arrive in a follow-up email