Tel-E Sales Tip of the Week
September 4, 2007


Published By Art Sobczak, Business By Phone Inc.
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This Week's Tip:
Do This Instead of "Overcoming" Objections

Greetings!

An eloan.com TV commercial shows a real estate agent
asking her new home buyer customers,


"So, have you shopped for your mortgage yet?"


The wife responded,


"Yes, we have a mortgage broker."


The agent's response:


"Oh. How do you know he's getting you the best deal?"


The husband and wife look at each other and sheepishly
confess, "Uh, we don't."


Then, of course, the agent goes on to explain the benefits
of Eloan.com.


This is an example of how to deal with the resistance
statement, "We're already working with someone else."


You see, a question at this point is more appropriate than
a statement. A question gets them talking about their
situation, and ideally causes them to doubt their position.
The doubt must first be there before they'll change their
mind.


Other examples would be,


"I see. How often do you review your service?"


"How did you select them initially?"


"What do you do to ensure you're getting the prices?"


"What type of evaluation process do you go through to
be sure you're getting the best service available?"


"What do you do to keep up with the other latest
innovations in that area?"


ACTION ITEM
Think of the exact resistance statements you hear, similar
to "I'm already working with ABC Services." Then, use
these questions, modify them, or come up with your own
in order to get them to doubt their position. Then, prepare
for their possible answers, and your next questions.

By the way, in Episode 1 of my Telesales TV video DVD,
I cover this topic. I show you how to use questions to
create doubt and blow away objections. Go to this page
and scroll down to Episode 1 of Telesales TV.
 http://businessbyphone.com/tss.htm



QUOTE OF THE WEEK
"The most valuable of all talents is that of never using
two words when one will do."

Thomas Jefferson


Go Have Your Best Week Ever!

Art

 

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Reprint These Tips In Your Own Publication
We encourage you to reprint these Tips in your own email, online, or conventionally-
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request. Contact: Art Sobczak, President, Business By Phone Inc. 13254 Stevens St.,
Omaha, NE 68137, (402) 895-9399.  Or, email:arts@businessbyphone.com


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